. Florists' review [microform]. Floriculture. $10 from each of the leading retailers of the city, but as a number objected, we succeeded in getting only thirteen at $5 each. This gave us $65, with which we were able to get one inser- tion each in the two leading evening papers, of the advertisement shown on this page, approximately a quarter of a page in size. Trade Must Push Special Days. Although florists were the pioneers in making Mothers' day a great occasion, we must continue to push it, in com- mon with other special days, or else other lines will find ways of taking part of the busines
. Florists' review [microform]. Floriculture. $10 from each of the leading retailers of the city, but as a number objected, we succeeded in getting only thirteen at $5 each. This gave us $65, with which we were able to get one inser- tion each in the two leading evening papers, of the advertisement shown on this page, approximately a quarter of a page in size. Trade Must Push Special Days. Although florists were the pioneers in making Mothers' day a great occasion, we must continue to push it, in com- mon with other special days, or else other lines will find ways of taking part of the business away from us— such as advocating gifts of boxes of candy to living mothers. It is my be- lief that in every fair-sized city the florists should have a fund to make co- operative advertising a part of the preparation for each holiday and me- morial occasion. Full page advertise- ments with the subscrib- Sunday, May /0th. Xcirt Sunday is Mothers' D»y, set aside by the whole nation to honor universal Motherhood and your own Mother in particular. Govern ot Cox in his proclamation just issued, «aj-s, "We have reached that point in our civilization where Motherhood is enshrined in the hearts of the human race as fa no other ; AU over the nation everyone honors Mother by sending her flowers, or a of her assorted favorites, or a plant that she loves, Common custom the country over has led to the adftption of the following slogan fof Mothers' Day, "A Colored Flower for Mothers Living, A White Flower for Mothert Dead The leading florists here represented have made special preparations to deliver flower and plant orders promptly in any quantity to all parts of the city and to supply the public with fresh, choice flowers, or baskets daintily made up, or any seasonable plant^. / The Art Tloral and DecoratinffOo. >l> M. Clair Please note that these images are extracted from scanned page images that may have been digitally enhanced for readabil
Size: 1895px × 1319px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
