Crockery & glass journal . advertisement. They labeled it The Blue WillowPattern, but the reason for so doing is not is the cut. II Such illustrations never arouse the interest of thereader of the advertisement, and the money saved bythe merchant in cut charges is mDre than offset byloss in The above is an example of a coarse screen halftone suitable for newspaper advertising. On accountof the stereotyping methods employed by newspapers,the cheap grade of paper, and the rapidity with whichoperations are conducted, the fine screen half tone istotally unsuited. The cuts bel
Crockery & glass journal . advertisement. They labeled it The Blue WillowPattern, but the reason for so doing is not is the cut. II Such illustrations never arouse the interest of thereader of the advertisement, and the money saved bythe merchant in cut charges is mDre than offset byloss in The above is an example of a coarse screen halftone suitable for newspaper advertising. On accountof the stereotyping methods employed by newspapers,the cheap grade of paper, and the rapidity with whichoperations are conducted, the fine screen half tone istotally unsuited. The cuts below show the advantage of using
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Keywords: ., bookcentury1800, bookdecade1870, booksubjectpottery, bookyear1875
