. Florists' review [microform]. Floriculture. An Extremely Attractive Mothers' Day Advertisement. letters printed in this issue that many speak of having Used it. As a matter of fact, it has been printed for the last two years in newspapers from Maine to Washington, and from Georgia to Cali- fornia. The advertisement is not so good as it would be with the use of an illustration, but any newspaper can set it up on a few minutes' notice. In its use a number of florists have greatly improved on The Eeview's sug- gestion. Most of them have followed the wording more or less closely, the principal i
. Florists' review [microform]. Floriculture. An Extremely Attractive Mothers' Day Advertisement. letters printed in this issue that many speak of having Used it. As a matter of fact, it has been printed for the last two years in newspapers from Maine to Washington, and from Georgia to Cali- fornia. The advertisement is not so good as it would be with the use of an illustration, but any newspaper can set it up on a few minutes' notice. In its use a number of florists have greatly improved on The Eeview's sug- gestion. Most of them have followed the wording more or less closely, the principal improvement being in the dis- play; appropriate cuts help immensely» The original and two of the variations which are decided improvements are re- produced in this issue. What The Re- view considers the best Mothers' day advertisement was that published last year by the Alpha Floral Co., Kansas City. It embodies The Eeview's sug- gestion with a particularly attractive illustration. The other advertisement, published last season by Penn, in Bos- ton, is founded on the same suggestion, Hnd is excellent, but the illustration is uot nearly so good—even if this is the -Mother of a famous painting there is something dispiriting in the illustration, though Penns report splendid results Tom the use of the advertisement. If you haven't a good "mother" illustration, better get one, but print • he advertisement anyhow, cut or no ut. Help push the day along. MOTHERS' DAY WINDOWS. One of the finest things the retail ilorist can do for a special flower day is 1^0 decorate his show window appro- priately. So generally is this fact rec- ognized that for such occasions as Thanksgiving and St. Valentine's day, something of special character usually IS devised, for ideas are easy to com- mand. But for Mothers' day the deco- ration conveying the proper suggestion IS not so easy to devise. The first special Mothers' day win- dow decoration to be shown by photo- graph reaching The Revi
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Keywords: ., bookcontributorunive, bookleafnumber799, booksubjectfloriculture
