Canadian grocer April-June 1918 . re also awrite up to go with the advertisement,and this was left to the editorial the Gavigan style of advertisementwas a straight catalogue of goods andprices run single column, and with thename of the store well displayed. A fewfriendly words were run in chatty fash-ion top and bottom, and bargain specialswere featured with a border or in blackfaced type. Prices were always quoted,and as keenly as possible. Shrewd buy-ing from sources of supply newly acces-sible through the opening of the G. T. Mr. Gavigan to offer attractivebargains, and t
Canadian grocer April-June 1918 . re also awrite up to go with the advertisement,and this was left to the editorial the Gavigan style of advertisementwas a straight catalogue of goods andprices run single column, and with thename of the store well displayed. A fewfriendly words were run in chatty fash-ion top and bottom, and bargain specialswere featured with a border or in blackfaced type. Prices were always quoted,and as keenly as possible. Shrewd buy-ing from sources of supply newly acces-sible through the opening of the G. T. Mr. Gavigan to offer attractivebargains, and though he started with but$500 after paying all his costs of location,fixtures, etc., he hints at average sales of$5,000 per month. This was done in com-paratively unprosnerous times in PrinceRupert. War dem-ession set in, and yetthe Table Supply has thriven well. Sev- Views of Prince Ruperts $2,000,000 ship-building plant and floating dry dock whichhandled large armored cruisers forrepair after the battle off the Falk-nd eral competing groceries have vanishedfrom the field, but to-day the Table Sup-ply has advanced to the dignity of a Forddelivery car, an electric coffee mill, andmost modern bacon slicer and rinder,while the goodwill of the business hasgrown and gone from strength tostrength according to quite exactingWestern standards. Canadian Grocer Helped Introduced to CANADIAN GROCERas a valuable aid by his friend, Fred Crap-per, Mr. Gavigan has made a point ofreading CANADIAN GROCER withoutfail every week. To merchants out Westwho may imagine that CANADIANGROCER is a publication applicable onlyto the East, there is a point of interestand perhaps of business suggestion inthis. Swift and economical buying so asto take advantage of every advantageousmarket is one very evident secret of Gavigans business plan of action. Un-doubtedly the market service from weekto week in CANADIAN GROCER hasbeen a useful guide in this. The West is ever changing. Bettertimes are
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