. Hardware merchandising March-June 1917. Interior view of a typical Canadian hard uare store, showing how goods are displayed. 98 HARDWARE AND METAL—Export Section May 12, 1917. Neat display of goods in Canadian hardware store window during Christmasseason. This display appeared in the store of Sumner Co., Moncton, N B. catalogues containing illustrations oftheir complete lines carried with descrip-tions and prices accompanying. Anotherform of publicity which has been foundto work out admirably, and which ismeeting with increasing favor in thetrade, is the holding of demonstrationsat which ex
. Hardware merchandising March-June 1917. Interior view of a typical Canadian hard uare store, showing how goods are displayed. 98 HARDWARE AND METAL—Export Section May 12, 1917. Neat display of goods in Canadian hardware store window during Christmasseason. This display appeared in the store of Sumner Co., Moncton, N B. catalogues containing illustrations oftheir complete lines carried with descrip-tions and prices accompanying. Anotherform of publicity which has been foundto work out admirably, and which ismeeting with increasing favor in thetrade, is the holding of demonstrationsat which expert demonstrators of variouslines are on hand to show visitors themerits and correct methods of using theirvarious lines. Considerable interest hasbeen exhibited by customers in this phaseof publicity work, and its effectivenessis well vouched for by merchants whohave used it. It has oftentimes beenfound that the effect of advertising hasbeen greatly enhanced by the subsequentdemonstrations of the articles adver-tised. The foregoing data are sufficient to de-monstrate that the hardware trade inCanada is a live issue. Its possibilitiesare constantly being explored by reta
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