Carlisle, Cumbria, UK. 12th October, 2015. Supermarket retailer Morrisons has launched a new milk and cheese brand where the farmer supplying the milk will be paid more for their produce. Morrisons will give the famer £ for a four pint bottle of semi skimmed or full milk and £ for a pack of cheese. These milk and cheese products are sold to the consumer at a higher price: 12 October 2015 Credit: STUART WALKER/Alamy Live News

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