. Florists' review [microform]. Floriculture. Mat 29, 1919. The Florists^ Review 13 advertising with the idea of utilizing them on the holiday. Did we get re- sults? We did. The house was cut over four times on Saturday, May 10, and the phone orders were for all the blooms that developed on the following morning. Some took blooms that opened between 8 and 9 o'clock, while those who telephoned later were allotted blooms that opened during other hours of the day, up until 7 o'clock at night. There were no deliveries to make; all of our customers called for their pur- chases or sent for them. Fea
. Florists' review [microform]. Floriculture. Mat 29, 1919. The Florists^ Review 13 advertising with the idea of utilizing them on the holiday. Did we get re- sults? We did. The house was cut over four times on Saturday, May 10, and the phone orders were for all the blooms that developed on the following morning. Some took blooms that opened between 8 and 9 o'clock, while those who telephoned later were allotted blooms that opened during other hours of the day, up until 7 o'clock at night. There were no deliveries to make; all of our customers called for their pur- chases or sent for them. Featuring the Supply. "Next year we may not have a full cut of peas on hand, but we will have something and, whatever that some- thing is, we will feature. If all florists would do that—^feature some flower be- sides the white carnation, to be used with a comparatively few of the latter —it is likely that there would be plenty of nice, fresh white carnations to go around. The habit of 'salting down' white carnations for a week or ten days previous to Mothers' day would soon disappear if this idea were carried out by all florists. We are still hearing from the 'salted' flowers that were sold to us for Easter ; The newspapers in which the Smith company advertised printed at the top of the editorial column, for several days preceding the holiday, this reminder: "Mothers* day. May ; This is be- lieved to have contributed to the suc- cess of the day. ALL FLOWERS PBOPEB. There has been a great deal published about Miss Jarvis, originator of Moth- ers' day, and florists owe her a debt of gratitude, though I do not agree with her that the carnation should be made the emblem of the day. To supply car- nations exclusively for that day would place the price of them beyond the reach of many. This year my local advertisement for Mothers' day read: For Mothers at home, floVers bright; For Mother's memory, flowers white. My telegraph orders were for the de- livery
Size: 1150px × 2174px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
