. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . vice-president, ^heodoreWirth of Minneapolis, with excellent advice as to thewelfare of the society in the future. It was vofeil to iiold the convention in Chicago onDec. I, .5, 0, 1917. r_ q_ Rousing Meeting. Many Money-Making PlansPlanned At the New York Flower Show last March, a handfulof men gathered around a lunch table to discuss waysand means for bettering and expanding the Associationof United States Florists. Through the initiative of Max Schling of New York,Philip B
. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . vice-president, ^heodoreWirth of Minneapolis, with excellent advice as to thewelfare of the society in the future. It was vofeil to iiold the convention in Chicago onDec. I, .5, 0, 1917. r_ q_ Rousing Meeting. Many Money-Making PlansPlanned At the New York Flower Show last March, a handfulof men gathered around a lunch table to discuss waysand means for bettering and expanding the Associationof United States Florists. Through the initiative of Max Schling of New York,Philip Breitmeyer of Detroit, W. F. Gude of Washing-ton, and Henry Penn of Boston, the association had beenformed. At that meeting it was fully organized accord-ing to law, with Max Schling, president, Philip Breit-meyer, treasurer, and L. W. C. Tuthill as secretary. The main aim of the association was to conduct anadvertising campaign for the increase of sending flowersby mail, phone and telegraph, also co-operative buyingand the exchange of beneficial selling methods. The membership was restricted to a limited number in. Max Schling President U. S. Florists Association each State, each city represented being at least 150 milesapart. Each member added in each State must have theapproval of that States members. Advertising funds are secured by the payment ofmonthly sharings. The amount apportioned is governedby the population of the city and surrounding territoryallotted to each member. To date, these sharings havebeen sufficient to use six magazines, carrying the floralmessage of giving to an estimated five million readers. On Wednesday of the S. A. F. convention, a lucky thirteenof the association had lunch in a private room of the Al-dine Club. In addition to several vitally valuable sellinghelps introduced by Mr. Gude of Washington, Mr. Brownof Gasser & Co., Cleveland, and others. Max Schlingpresented three master ideas. One was a unique methodfor identifying a florists flowers as
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