. The American florist : a weekly journal for the trade. Floriculture; Florists. 310 The American Florist. Aug. 28 The Florist as a Business Man. A paper by E. J. Hayward, Montreal, Que., read at the eighteenth annual convention of the Canadian Horticultural Association, London, Ont., August 3-5, 1915. Probably in no other business occu- pation has such slow progress been made in the introduction of business methods as by the general run of the ordinary florist. Why is this? If we go back into history we find that hor- ticulture was at the forefront in the time of Adam. Can it be that our lack
. The American florist : a weekly journal for the trade. Floriculture; Florists. 310 The American Florist. Aug. 28 The Florist as a Business Man. A paper by E. J. Hayward, Montreal, Que., read at the eighteenth annual convention of the Canadian Horticultural Association, London, Ont., August 3-5, 1915. Probably in no other business occu- pation has such slow progress been made in the introduction of business methods as by the general run of the ordinary florist. Why is this? If we go back into history we find that hor- ticulture was at the forefront in the time of Adam. Can it be that our lack of progress has been caused by the fact that in most cases (like my own) the ordinary florist has risen from the bottom of the ladder? He may have had to, leave school with but a limited education and then to rub along through the general course of training until he became a full-fledged gardener. Then, if lie has sufficient ambition, and if he has managed to save up a little capital, he may launch out into what is generally known as the florist business. Such a florist may have had a thor- ough training in the culture of plants and vegetables, but as regards a busi- ness training (with very few excep- tions) he has had none. There is reason to believe that we have grow- ers who do not even keep a record of their sales, and much less a record of their expenses. A local grower, not many weeks ago, told me that when he first commenced business as a grower he decided that he would just draw a weekly wage and leave the balance in the business. Now he finds that some weeks after expenses are paid he "has nothing* "left" to draw from. This man is one of our hard- est workers. It is my belief that to be a success- ful florist you should keep a regular set of books. You should be able, at any moment, to turn up and see what on a certain day the previous year the number and value of your sales were, and at what price you sold and who was your buyer. You should also be ab
Size: 2051px × 1218px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
