. Florists' review [microform]. Floriculture. OCTOBEQ. 6, 1921 The Rorists^ Review 23. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST PENN'S NEW CAB CARD. Ding! Ding! All aboard! You are now on the street car, fellow passengers. What are you going to do? Those who study human activities say that you will relax, read the paper and study the car cards, if you get a seat; if you do not get a seat, you will not relax, you may try to read the paper, but you will surely study the car cards. Seated or standing, what a delightful sensation of immediate pleasure one gets from observi
. Florists' review [microform]. Floriculture. OCTOBEQ. 6, 1921 The Rorists^ Review 23. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST PENN'S NEW CAB CARD. Ding! Ding! All aboard! You are now on the street car, fellow passengers. What are you going to do? Those who study human activities say that you will relax, read the paper and study the car cards, if you get a seat; if you do not get a seat, you will not relax, you may try to read the paper, but you will surely study the car cards. Seated or standing, what a delightful sensation of immediate pleasure one gets from observing the car card shown on this page! Penn the Florist, of Bos- ton, did it. Here, you will agree, is a rare bit of simplicity, good taste and artistry that wields a strong appeal. For it is a sweet recollection for the tired father coming home from the office; a pleasurable thought for the young man taking his girl a box of candy—he will take her some of Penn's flowers next time; and a thrill for all the girls as they see this fine picturization of the greatest moment. They now know the place where they can get the kind of flowers they want. At any rate, fellow passengers, you will admit that Penn the Florist, of Boston, has made another hit, another of the many brilliant advertising strokes that are paying him in real dol- lars and cents, besides being a credit to the trade. From the standpoint either of art or of advertising, this car card is an excellent production. HANGER FOR FUNERAL PIECES. Arranging flowers for a funeral is not ;in easy task and it is one for which the florists' services are frequently in demand. A spray laid beside the casket Ss walked on, a wreath stood beside it is brushed over, and havoc is played gen- erally by those who view the remains, especially if flowers are numerous and the room is small. Years of experience as an undertaker pressed upon J. C. .fames, of Antioch, 111., the need for a remedy. His device for this purpose was simple. He fashione
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