wife pushing her disabled husband in a wheel chair on an accessible tour showing the affection of senior couples


Modern society is increasingly aware of the concept of integration of people with disabilities. Issues such as accessibility, design for all and universal design are featured in the international symposia of bodies such as the European Commission. Steps have been taken to promote guidelines and best practices, and major resources are now dedicated to this field. A greater understanding of the accessible tourism market has been promoted through research commissioned by the European Commission where a stakeholder analysis has provided an insight into the complexities of accessible tourism. Similarly, the Australian Sustainable Tourism Cooperative Research Centre funded an Accessible Tourism Research Agenda that sought to outline a research base on which to develop the supply, demand and coordination/regulation information required to develop the market segment. The research agenda has now seen three other funded projects contribute towards a research base on which the tourism industry and government marketing authorities can make more informed decisions. As of 2008, there were more than 50 million persons with disabilities in Europe, and more than 600 million around the world. When expanded to include all beneficiaries of accessible tourism, as defined above, the number grows to some 130 million people affected in Europe alone. In addition to the social benefits, the market represents an opportunity for new investment and new service requirements, rarely provided by key players in the tourism sector.


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Photo credit: © pradeep subramanian / Alamy / Afripics
License: Licensed
Model Released: No

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