. Florists' review [microform]. Floriculture. ClvriStmd5 - of a// mornings. You know what a rush comes with the (lay before Christmas. Orders pour- ing in for deliveries—everybody work- ing overtime. Cut flowers in great de- mand—a demand usually in excess of the available supply. You may also re- call, not very pleasantly, kicks from cus- tomers about wilted flowers on Christ- mas morning. Wherever the fault may lie, you lose in the end. If only you knew a way to avoidvsuch a nuisance! There is a way —the special vase Some thousands or more florists have already found a way around this thorny
. Florists' review [microform]. Floriculture. ClvriStmd5 - of a// mornings. You know what a rush comes with the (lay before Christmas. Orders pour- ing in for deliveries—everybody work- ing overtime. Cut flowers in great de- mand—a demand usually in excess of the available supply. You may also re- call, not very pleasantly, kicks from cus- tomers about wilted flowers on Christ- mas morning. Wherever the fault may lie, you lose in the end. If only you knew a way to avoidvsuch a nuisance! There is a way —the special vase Some thousands or more florists have already found a way around this thorny bramble patch of complaint. They use a special ty])e of vase for cut flowers. This remarkable vase is called "Fi- ; It is made by a special process from indurated fibre. Its big feature— the feature that you need most—is that of non-conductivity of heat or cold. Water is maintained at the proper tem- peratm-e. When floAvers are placed in the ice box over night, "Fibrotta" vases keej) the water from chilling the stems. This is the secret of keeping cut flowers fresh from foin* to seven days (de- ]) e n d i n g upon their variety).. Non-conductivity is not nil Besides their non-conductivity "Fi- brotta" vases have other exceptional features almost equally important. 1. They are seamless. There is no metal to rust out or deposit. Note: Science has found that the rust from metal vases deposits upon the stems of flowers. Wilt- ing results in a short time. 2. "Fibrotta". Vases do not scratch, sweat or stain woodwork. 3. "Fibrotta" Vases for flowers come regularly in a natural polished mahogany-like color—there is no paint or varnish to wear off. They last a long time. Gallivan Brothers of Holyoke, Massachu- setts, have "P^'ibrotta" Vases pur- chased 21 years ago that are still on active duty. Note : When spe- cially desired "Fibrotta" vases will be furnished in white or green enamel. 4. "Fi
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
