. Better fruit. Fruit-culture. igii BETTER FRUIT Page 7s A PROMINENT NORTHWESTERN FRUIT GROWER THE president of the Northwestern Fruit Exchange of Portland, Oregon, Reginald Hascall Parsons, was born October 3, 1873, in Flushing, New York. In 1880 his family moved to Colorado Springs, Colorado. Mr. Parsons received his education in private schools in the East and the Uni- versity of California. While living in Colorado Springs Mr. Parsons became interested in gold min- ing in the Cripple Creek district, which afforded an opportunity for a wide busi- ness experience. Subsequent to his resi- den


. Better fruit. Fruit-culture. igii BETTER FRUIT Page 7s A PROMINENT NORTHWESTERN FRUIT GROWER THE president of the Northwestern Fruit Exchange of Portland, Oregon, Reginald Hascall Parsons, was born October 3, 1873, in Flushing, New York. In 1880 his family moved to Colorado Springs, Colorado. Mr. Parsons received his education in private schools in the East and the Uni- versity of California. While living in Colorado Springs Mr. Parsons became interested in gold min- ing in the Cripple Creek district, which afforded an opportunity for a wide busi- ness experience. Subsequent to his resi- dence in Colorado Mr. Parsons enga< in the manufacturing business with Bemis Brothers Bag Company at St. Louis. From St. Louis he went to Sail Francisco in the interest of the same company, and in 1904 removed to Seattle to establish a branch factory for the company. Mr. Parsons contiued in the general management of the Seattle branch for several years, but the lure of the land was always strong in his veins, his ancestors for several generations having been engaged directly and indi- rectly in horticulture. It was natural, therefore, that this life should appeal to him, and he was particularly attracted to the Rogue River Valley, in Southern Oregon. He became the principal owner of one of the largest and finest orchards in Americaâthe Hillcrest Orchard Com- pany, at Medford, Oregon. The Hillcrest orchard, valued at between $400,000 and .$500,000, is one of the most famous in all the world, and its brands are in eager request in all of the principal consuming centers, being particularly well known in New York and London. The Hillcrest Orchard brand of Comice pears holds the world's record in price for car lots. A car of this brand was sold in London two years ago at an average of $ per box. This season a car of the same brand averaged $10 per box. The Hillcrest orchard comprises two hundred acres, of which one hundred and ninety-two acres are in trees and one hundred


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