. The American florist : a weekly journal for the trade. Floriculture; Florists. jqo7. The American Florist. 923. MAIN EXHIBITION HALL AT THE PHILADELPHIA SHOW, NOVEMBER 1«-15, 1907. enormous, it is doubly so. Looking back at the progress that has been made during the last 25 years, and the improvements that have been made even during the last five years, one won- ders what the 25 years have in store for us. Certainly the end is not yet, for we have reason to expect as much advancement in the future as has occurred in the last quarter of a cen- tury. Twenty-five years ago any one could h
. The American florist : a weekly journal for the trade. Floriculture; Florists. jqo7. The American Florist. 923. MAIN EXHIBITION HALL AT THE PHILADELPHIA SHOW, NOVEMBER 1«-15, 1907. enormous, it is doubly so. Looking back at the progress that has been made during the last 25 years, and the improvements that have been made even during the last five years, one won- ders what the 25 years have in store for us. Certainly the end is not yet, for we have reason to expect as much advancement in the future as has occurred in the last quarter of a cen- tury. Twenty-five years ago any one could have gone into the florist business with little or no capital, and if careful and industrious, failure could hardly re- sult ; but today, with the large amount of capiptal invested in large establishments and the consetjuent ability to produce flowers more cheaply, larger capital is required, and first class, up-to-date busi- ness methods must be practised. A man cannot hope to succeed under the condi- tions that exist today as he would have been able to succeed in earlier days of the business. In fact, the florist busi- ness, as it is conducted now in the larger establishments, is fast assuming the pro- portions of a flower factory, and the same up-to-date business methods will have to be observed as in any other man- ufacturing business to ensure success. In the future the man who will make the most marked success is the man who is located in the right place; that is to say, where labor is plentiful, where he can obtain a supply of coal at the least possible expense—preferably near a large city, where the shipping facilities are quick and frequent, where an abundant supply of water is to be had, and where the soil is first class. One of the most important considerations is the selection of a proper location. Heretofore most greenhouse establishments have been lo- cated without much reference to this, as they have been developed from small beginnings; but the proper location
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