. Florists' review [microform]. Floriculture. '.Tf?•;.., r' " " ,;'.?^''*. 42 The Florists' Review Afhil 3, 1913. 8 A^ J. J. BEN£K£: Florist AND Decorator .\ CUOIOK CCT «.ND FLORAL DBSIONS Fob ' OooABloirs lieltt STIIKCT PAGES OF RKTAILKRS' CARDS TTHIS department for the cards of Lead- ^ ing Retail Florists—those florists who have the facilities for filling the orders sent them by other florists—has made possible the recent rapid develop- ment of this branch of the business, a branch of the trade now established for all time and so helpful that its


. Florists' review [microform]. Floriculture. '.Tf?•;.., r' " " ,;'.?^''*. 42 The Florists' Review Afhil 3, 1913. 8 A^ J. J. BEN£K£: Florist AND Decorator .\ CUOIOK CCT «.ND FLORAL DBSIONS Fob ' OooABloirs lieltt STIIKCT PAGES OF RKTAILKRS' CARDS TTHIS department for the cards of Lead- ^ ing Retail Florists—those florists who have the facilities for filling the orders sent them by other florists—has made possible the recent rapid develop- ment of this branch of the business, a branch of the trade now established for all time and so helpful that its volume will keep on increasing for many years. Are you sending and receiving your share of these orders? You can send your share (and make 20 per cent profit with- out eflfort) if you let your customers know you can perform this service for them. To receive your share—well, The Review's department for Retailers' cards remains the one way of getting prompt action on the order in hand. To be represented costs only 70 cents per week on a yearly order. This is for one-inch space Other spaces in propor- tion. Why not send your order today—now— before you forget it? ST. Ix)uis. MO. January 11, 1913. Florists' Publishing Co., Chicago, 111. Gentlemen: During the past year I paid you $ for a half inch advertisement in the Retail Florists Department of The Review. T received through this small advertisement, from January 1, 1913, to Deoeipber 31, 1913, orders to the amount of $ They cane by mail and telegraph from New York to San Francisco and from New Orleans to Minneapolis. Since I allowed the senders 20^, the record is as follows: Total value of orders $ Less 20f allowed senders Wet value of orders. ;. Here is an addition of $ in business which could not otherwise have been obtained and at an expense of only $18,30. Since my advertisement appeared only in The Review It goes to show what the retail florists through the country lose


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912