SeeTickets music gig ticket with cash notes - increasing expense of ticketing with surge or dynamic pricing
How does Ticketmaster’s dynamic pricing work? The dynamic-pricing system has been used in the United Kingdom for recent sales of tickets to Harry Styles, Coldplay, and Blackpink gigs. A new Ticketmaster pricing system that alters the price of tickets based on demand is being criticised by fans and industry experts. The dynamic-pricing system has been used in the United Kingdom for recent sales of tickets to Harry Styles, Coldplay, and Blackpink gigs. It’s regularly employed in the United States, where resale is a lot bigger, and touting is much more prevalent, reports the BBC. Ticketmaster has now said that it is being used in order to try to stop touts, and to give more money back to artists. Here’s everything you need to know about the system, and how it works. How does Ticketmaster’s new demand-based pricing system work? On the Ticketmaster page for Harry Styles’s tour, a notice explains how its new demand-based system works. It reads: “These tickets vary in price driven by demand from fans, similar to airline tickets and hotel rooms. “We give fans an opportunity to safely buy official tickets for the events they love, right up to the date of the show.” This new pricing system means that Ticketmaster does not publicise ticket costs ahead of time, instead, they charge constantly, based on the demand for tickets
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