. The American florist : a weekly journal for the trade. Floriculture; Florists. 486 The American Florist. Sept. 22, age business of this character in every way possible. - Among the important matters tliat are to be discussed and acted upon at the coming- meeting are the following : To adopt an effective sign to be used' by all members in their store windows. Fred Brown, E. A. Fetters and G. E. M. Stumpp are the committee having this in charge. Hermann Knoble, Geo. Asmus and S. A. Anderson are to report on a sched- ule of expenditures for advertising, salaries, store rent and other over- head
. The American florist : a weekly journal for the trade. Floriculture; Florists. 486 The American Florist. Sept. 22, age business of this character in every way possible. - Among the important matters tliat are to be discussed and acted upon at the coming- meeting are the following : To adopt an effective sign to be used' by all members in their store windows. Fred Brown, E. A. Fetters and G. E. M. Stumpp are the committee having this in charge. Hermann Knoble, Geo. Asmus and S. A. Anderson are to report on a sched- ule of expenditures for advertising, salaries, store rent and other over- head charges, in relation to total re- ceipts, and what should constitute a fair net profit. The formation of a union of the retail florists' associa- tions of the various cities is to be passed upon by George E. M. Stumpp, W. A. Philips and George Asmus. The matter of the wholesalers selling at . retail is to be looked into, and other details in conducting their business that concerns the retail florist. Advertising in a national way will be another subject of the greatest im- portance, which should receive great impetus at this meeting. Many of the leading lights in the retail ranks have become experts in this line, and bril- liant ideas in publicity will no doubt be brought out. That all branches of the trade generally are ready and will- ing to contribute to this work was shown in the large amount of money pledged by the comparatively few members of the S. A. F. at the recent New York convention, when in a few minutes over $8,000 was raised to carry out the publicity movement as outlined by W. F. Thirkildson and his committee. Would it not be a good idea if the F. T. D. and the S. A. F. publicity committeesi were to work together, so that their campaigns would be most effective and the entire trade bene- fited? Every branch of business in any way connected with the craft is sure to be benefited by this publicity. Dealers in florists' supplies, wire workers, potters, paper box m
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
