Marketing (September-December 1908 & January-December 1909) . ising zA MONTHLY ^T^^K. the interests of MAGAZINE MM^^ \ CANADIAN published in \ VS 1 1 ADVERTISERS STEWART C& TOBIN, PUBLISHERS, 43 VICTORIA ST., TORONTO ?t B FREE §f CHARGE ONE YEARS LIBERAL cADVERTISING The Montreal STAR once more announces a gain ofanother thousand in the circulation of its daily edition,bringing it past the Sixty-seven Thousand Mark. The total circulation of all the other English dailiesin the city of Montreal added together is only a littleover half the STARS circulation. In the city of Montreal and suburbs, t
Marketing (September-December 1908 & January-December 1909) . ising zA MONTHLY ^T^^K. the interests of MAGAZINE MM^^ \ CANADIAN published in \ VS 1 1 ADVERTISERS STEWART C& TOBIN, PUBLISHERS, 43 VICTORIA ST., TORONTO ?t B FREE §f CHARGE ONE YEARS LIBERAL cADVERTISING The Montreal STAR once more announces a gain ofanother thousand in the circulation of its daily edition,bringing it past the Sixty-seven Thousand Mark. The total circulation of all the other English dailiesin the city of Montreal added together is only a littleover half the STARS circulation. In the city of Montreal and suburbs, the circula-tion of all the other English daily papers combinedis only about one-half that of the STAR. To some people these statements might appearstartling. The question of vital importance is : Arethe statements true? The STAR offers to any advertiser disproving itsCirculation Claim, in any detail, one years liberaladvertising free of charge. Circulation books areopen to inspection at all times. THE (^MONTREAL STARo STAR BUILDING, MONTREAL B — Hi. BY COURTESY OF F. T. PROCTOR, TORONTO Sample Catalog Illustration printed from Half Tone Plateand Tint, by the Art Engraving House of Canada THE TORONTO ENGRAVING CO. LIMITED 92^94 BAY STREEET ? TORONTO ? Economic —m Advertising 10 cents the Copy $ the Year CONTENTSStraight Talks Page 3 Effective Stove Advertising . 6 An Advertiser Who Quit, and Why 9 The Triumph of Factory Clothing 13 How to Begin a National Campaign 17 Advertising a Transcontinental . 20 Letters of a Young Man to His Dad 23 Value of a Trademark or Brand . *28 Advertising a Big Newspaper 30 Common Sense About Copy 32 Economic Advertising Appreciated 35 The Science of Advertising . 37 Undertakers as Advertisers . 42 m HI La Presse Circulation Proved La Presse has had its circulation books investigatedby the leading chartered accountants of result showed the average circulation of thedaily edition for the two years ended April 30th,1908, to be 103
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