. Hardware merchandising August-October 1912. ter the books of the firm and when the conversation turned on their earlyexperiences, he naturally thought of thelong time he had served at his desk andledger. Thirty-three years is a lengthyperiod, he said. Why, I have writ-ten up 33,000 pages in the day looks big in the aggregate. Another interesting fact in connec-tion with their early business days isthat J. P. Conkle, of Sanderson Pearcy& Co., Toronto, was the first traveler tocall upon them. He is still Cut a Price. We decided at the outset to have oneprice and stick to
. Hardware merchandising August-October 1912. ter the books of the firm and when the conversation turned on their earlyexperiences, he naturally thought of thelong time he had served at his desk andledger. Thirty-three years is a lengthyperiod, he said. Why, I have writ-ten up 33,000 pages in the day looks big in the aggregate. Another interesting fact in connec-tion with their early business days isthat J. P. Conkle, of Sanderson Pearcy& Co., Toronto, was the first traveler tocall upon them. He is still Cut a Price. We decided at the outset to have oneprice and stick to it, explained RobertMcGowan. We have stuck to it eversince. During all the years that wehave been in business we have nevercut a price. This is indeed a noteworthy many can equal it? It follows that we have never helda special sale, he continued. Spe-cial sales are based on price have continued our own way, ask-ing a fair price and never deviating fromit. Consistent Advertisers. McGowan Bros, have been consistent. An interior view of the store of McGowan Bros., Uxbridge. 90 HARDWARE AND METAL advertisers. They started to use spacein both local papers and have followedout this programme steadily and con-sistently. They have not used largespace—about three inches double column—but their campaign has been unremit-ting. In addition, they do a large am-ount of bill board advertising. Allroads leading to Uxbridge are decoratedat intervals with poster reminders togo to McGowan Bros, when hardware isneeded. The third link in their schemeof publicity is the use of the store win-dows. They have always been firm be-lievers in the value of window displays. Handle One Line. Another principle to which they havesteadily adhered is to carry good qualitygoods and to stick to one line as far aspossible. With several firms they havedone business without a break duringthe whole time that they have been inbusiness. Several lines of goods havebeen handled continuously du
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