. Commercial fisheries review. Fisheries; Fish trade. 64 COMMERCIAL FISHERIES REVIEW Vol. 16, No. 11 Call and Medellin depots from 30 to 40 tons. From these centers of distribution, frozen fish are dispatched to more than 150 stores in the entire country which daily or weekly will place their orders. To encourage this trade, the firm has imported deep freezers which it sells at cost and on credit to retail outlets in order to mar- ket its frozen fish products. The principal varieties of fish products that are mar- keted in their order of importance and demand are: roballo (haddock), pargo (red
. Commercial fisheries review. Fisheries; Fish trade. 64 COMMERCIAL FISHERIES REVIEW Vol. 16, No. 11 Call and Medellin depots from 30 to 40 tons. From these centers of distribution, frozen fish are dispatched to more than 150 stores in the entire country which daily or weekly will place their orders. To encourage this trade, the firm has imported deep freezers which it sells at cost and on credit to retail outlets in order to mar- ket its frozen fish products. The principal varieties of fish products that are mar- keted in their order of importance and demand are: roballo (haddock), pargo (red snapper), mojara (like perch), shrimp, oysters, lobster, corbina, and sierra. Al- though frozen fish is expensive and made doubly so with the costs of air transporta- tion to the interior, the firm estimates that its annual volume of sales of frozen fish products now totals a little more than one million pounds. The fish cannery was established in 1950 and originally canned vegetables, fruits, and fruit juices but later turned its attention to fish products as the market was especially encouraging when canned fish was placed on the prohibited list of Colombian imports. The firm expanded and built a new plant in 1952 located on the outskirts of Barranquilla at Siape which is on the bank of the Magdalena River. The cannery has a small fish pier sufficient to permit the discharge of cargo from fish- ing boats directly to its cold-storage room. It buys fish from three suppliers in Cartagena, Santa Marta, and Cienaga who collect from 100 to 150 fishermen each. During the fishing season which begins in October and lasts until April, from 3 to 4 tons of fish a day are collected in this fashion. The firm has also built a small purse seiner which it has used experimentally in training person- nel. It does not, however, depend on the purse seiner for its supply of fish. The cannery itself consists of a cold-stor- age room with a capacity of 25 tons, cleaning facilities capable of handli
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