General impressions of the country merchant . INTERIOR VIEW OF THE STORE OF CARL N. BEUERLEIN, BROCKPORT, N. Y. IN Monroe County, a good fruit county, is the town of Brockport (3368 population),20 miles from Rochester. On the main street is Carl N. Beuerleins store, whose tradecovers a radius of 10 miles, 75% with farmers. He does a business of $30,000 ayear, and figures cost of doing business a little over 15%. He circularizes his trade,sends his mailing lists to advertisers when requested, and last year spent about $500 inadvertising, making good use of the electros supplied by advertisers.
General impressions of the country merchant . INTERIOR VIEW OF THE STORE OF CARL N. BEUERLEIN, BROCKPORT, N. Y. IN Monroe County, a good fruit county, is the town of Brockport (3368 population),20 miles from Rochester. On the main street is Carl N. Beuerleins store, whose tradecovers a radius of 10 miles, 75% with farmers. He does a business of $30,000 ayear, and figures cost of doing business a little over 15%. He circularizes his trade,sends his mailing lists to advertisers when requested, and last year spent about $500 inadvertising, making good use of the electros supplied by advertisers. The farmer today is a very different proposition than he was 10 years ago, says Then, if we sold a farmer a $ suit we did a very good thing. Today wesell a lot of our own custom-made suits to farmers at $; also sell the Hart-Schaffner& Marx line. We sell more silk hose to our farm trade than lisle hose. The farmer is better read than the average town man, and he has time to read theadvertisements carefully. I beli
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Keywords: ., bookauth, bookcentury1900, bookdecade1910, bookidcu31924055360626
