. Florists' review [microform]. Floriculture. 152 The Florists' Review (>C rOHEK "J?, 19"_'l :tN,J. ?but the biggest thing in YOUR business? No — it isnl your greenhouses or your customers. You can build new green- houses in a reasonably short time, and you can, by judicious advertising, win new customers. But the biggest thing in your business, in anybody's business and in everybody"s business is confidence — confidence in yourselt, confidence in your organization, confi dence in your products, confidence in the people to whom you sell and confi- dence inthe peoplefrom whomy
. Florists' review [microform]. Floriculture. 152 The Florists' Review (>C rOHEK "J?, 19"_'l :tN,J. ?but the biggest thing in YOUR business? No — it isnl your greenhouses or your customers. You can build new green- houses in a reasonably short time, and you can, by judicious advertising, win new customers. But the biggest thing in your business, in anybody's business and in everybody"s business is confidence — confidence in yourselt, confidence in your organization, confi dence in your products, confidence in the people to whom you sell and confi- dence inthe peoplefrom whomyoubuy. Without confidence in all of these, you could not hope to succeed permanent- ly: without confidence in most of them, success at best would be short-lived: with confidence in but a few of them. >• o u r soul would be con t i n u a 11 >• harassed: without confidence in any of them, you could not remain in busi- ness a day. Now. you have confidence in yourself or you wouldn't be in business: you have confidence in your organization or you couldn't stay in business: you have confidence in The Review or you wouldn't be reading this Ad. And — —if you have unqualified confidence in the concern from which you buy your greenhouses, you are indeed blessed amon^i men. But — — confidence in the concern from which you buy your greenhouses means that you have complete faith in the highstandard of the materials used: complete faith in the careful attention \A'ith which your order is handled: ab solute assurance that the specification means what it says and says what it meansand thatthe greenhousebuilders will adhere to it: absolute assurance that delivery will be made promptly, barring conditions that affect all alike: and the restful assurance that you can sleep soundly at night, and focus all your attention on your business in the day without a single little ghost of a doubt arising in your mind as to what your greenliouse will be like when you get it. These may
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