. American bee journal. Bee culture; Bees. 268 AMERICAN BEE JOURNAL August and blend to obtain a mild, suitable flavor. By constant perseverance this small direct to the customer peddling business soon grew to use all the honey the writer could produce. The next thing resulted in having to pur- chase the entire crops of several other beekeepers in order to accom- modate the demand. As time went on, a Ford car took the place of the push cart. A large part of the busi- ness developed into a mail order system. People who had used the honey told their friends, our circulars and cook books more tha
. American bee journal. Bee culture; Bees. 268 AMERICAN BEE JOURNAL August and blend to obtain a mild, suitable flavor. By constant perseverance this small direct to the customer peddling business soon grew to use all the honey the writer could produce. The next thing resulted in having to pur- chase the entire crops of several other beekeepers in order to accom- modate the demand. As time went on, a Ford car took the place of the push cart. A large part of the busi- ness developed into a mail order system. People who had used the honey told their friends, our circulars and cook books more than paid, al- though it may have seemed an un- necessary expense. During 1915 the writer, having fin- ished college, took charge of a honey exhibit at the Panama-Pacific Expo- sition in San Francisco. Here a new, important discovery in the way of the direct to the consumer market- ing was found. It may be a surprise to the reader, also, that three-fourths of the pails sold during the 1915 Ex- position were ordered by men. I therefore conceived the idea that if I opened up a honey store on Market street, San Francisco, in the heart of the business section, it might prove successful. This we did in 1916, and have found our method very profit- able. We have placed an observation hive in the window and on Saturday afternoons we sometimes give a live bee demonstration, where thousands of people passing by are greatly amazed at beholding a boy in a bath- ing suit pour handfuls of live bees over his head, and even putting them in his mouth. All this arouses inter- est and is the best and cheapest ad- vertising. In spite of the high rents, our business promises to be very suc- cessful. Strange as it may seem, our cheap- est package of honey is 40c, with the exception of comb honey. I might mention that we also handle at our store cakes made of honey. Another means of very successful advertising is our lectures and live bee demonstrations given before various church societies, lodges, clu
Size: 1414px × 1767px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bo, bookcentury1800, bookdecade1860, booksubjectbees, bookyear1861
