. Florists' review [microform]. Floriculture. '"':?'7^y^^r^jpf*'T^*ij«5ip* tjf. ? T 77*"^ T'^-ry^i^vr-'zrr'v^^^^^r'^^ Apbil 29, 1020 The Florists^ Review 19 has gone into the campaign with heart and soul. In line with the advertising effort, arrangements have been made with the largest banks, trust companies and theaters to have floral displays in their reception rooms and lobbies. These displays will bear the sign, "Say It with ; rirst Lesson. The public's first lesson, in the form of an advertisement, eleven and a half inches deep and three columns wide, appeared
. Florists' review [microform]. Floriculture. '"':?'7^y^^r^jpf*'T^*ij«5ip* tjf. ? T 77*"^ T'^-ry^i^vr-'zrr'v^^^^^r'^^ Apbil 29, 1020 The Florists^ Review 19 has gone into the campaign with heart and soul. In line with the advertising effort, arrangements have been made with the largest banks, trust companies and theaters to have floral displays in their reception rooms and lobbies. These displays will bear the sign, "Say It with ; rirst Lesson. The public's first lesson, in the form of an advertisement, eleven and a half inches deep and three columns wide, appeared Tuesday, April 20, in the Baltimore Sun. This advertisement, re- produced on this pagCj made its appeal for the desire of flowers with the coming of spring. Another product of the cooperative campaign is a weekly offering, at the stores of all members of the Associated Florists of Baltimore, of a box of flowers for $2. Saturday morning, April 17, an advertisement, reproduced ?on page 18, was inserted in the Balti- more Sun announcing the special Satur- day box of flowers. It is said that this advertisement is to appear each Satur- day morning and in a short time will, no doubt, be the means of bringing back many Baltimore people to the habit that was lost when the dollar box went out. To move as much stock as possible through the regular channels and keep the surpluses from the street men at the week-end and in time of glut is the motive of these sales. ATTENTION, GROWERS! "We Are Now Ready for Action. There are, in every community, some men with a vision for the future of their business, who c^ look and work toward perfecting it with not altogether a selfish purpose, who are willing to •contribute some time for the good of the trade at large. I am writing this with a view to get- ting such men in each community in- terested in the forming of a local grow- «rs' organization to work with the National Flower Growers' Association. If you already have a growers' organ- iza
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
