. Electric railway journal . madesafety first cards palatable to the youngsters by plac-ing them in boxes of chocolate for distribution at thecompanys annual picnic. The straight printed matter usually distributed bythe lecturers or by the class teachers consists of read-able little pamphlets addressed directly to the companies, however, include material for theparents who are likely to need the advice as much astheir children. To promote the delivery of such circu-lars, the Boston Elevated Railway attaches a receipt for In addition each teacher received a notebook with noother a


. Electric railway journal . madesafety first cards palatable to the youngsters by plac-ing them in boxes of chocolate for distribution at thecompanys annual picnic. The straight printed matter usually distributed bythe lecturers or by the class teachers consists of read-able little pamphlets addressed directly to the companies, however, include material for theparents who are likely to need the advice as much astheir children. To promote the delivery of such circu-lars, the Boston Elevated Railway attaches a receipt for In addition each teacher received a notebook with noother advertising than the cover-wording shown in anaccompanying illustration. This notebook scheme wasa very good one as the teachers found the books con-venient for making notes of the lectures and proceed-ings, so that the matter of caution was always beforethem. These books cost the company only $1 per gross. The Moving Picture In an editorial in the Aug. 3, 1912, issue of theElectric Railway Journal, it was suggested that the. nth


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Keywords: ., bookcentury1900, bookdecade1900, bookpublishernewyorkmcgrawhillp