. Hardware merchandising March-June 1915 . remen) are devoting muchtime and attention to the developmentof trade amongst the farming fraternity. Not a few of the car owners are retailhardwaremen and many of these merch-ants not only have cars for pleasuredriving, but also for delivery purposes. Now, when you try to figure theamount of money that is spent annuallyby 35,000 people on tires, spark plugs,pumps, gasoline, oils, polishes, andhundreds of other items called auto ac-cessories, you will realize that a hugeamount is expended each year. Let ussuppose that each car owner in Ontarioalone sp
. Hardware merchandising March-June 1915 . remen) are devoting muchtime and attention to the developmentof trade amongst the farming fraternity. Not a few of the car owners are retailhardwaremen and many of these merch-ants not only have cars for pleasuredriving, but also for delivery purposes. Now, when you try to figure theamount of money that is spent annuallyby 35,000 people on tires, spark plugs,pumps, gasoline, oils, polishes, andhundreds of other items called auto ac-cessories, you will realize that a hugeamount is expended each year. Let ussuppose that each car owner in Ontarioalone spends only $60 per year (thisamount is very small compared withwhat is expended by the average carowner), the total is over two million dol-lars. These figures are based on oneprovince only, and figuring an annual ex-penditure of only $60 per car. Who getsthis business? Nearly all the acces-sories, gasoline, etc., could or should besold by retail hardwaremen. Are retailhardwaremen getting as much of thistrade as they should? Some hardware-. men are getting the trade—some are is well known that the biggest de-mand for auto accessories comes fromthe owners of Ford cars. At the end of 1914 there were ap-proximately 60,000 Ford cars in use inCanada. It is expected that this yearthe number of Ford cars turned out inthe Canadian plants will number 30,000,and over 25,000 of these cars will beused in Canada, thus making a total of85,000 Ford cars in this country at theend of 1915. These car owners are near-ly all prospective purchasers of autoaccessories. Who will get the business?Many hardwaremen have found thattrade this year, in some departments,particularly builders hardware, has fall-en off, and is below normal. Why nottry to offset these losses by pushing autoaccessories. Study carefully the needs of the auto-ist and cater to him. The merchant neednot invest in a heavy stock of accessorieson the start. The average hardwaremanhas already in stock many articles whichcan rig
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