Cinema News and Property Gazette (1912) . orshave been prosecuted, as detailed elsewhere, forgivingexhibitions with inflammable films in an unlicensedbuilding, despite the fact that a notice attached to theouter doors, which open into the street, states, Strictly-private. For exhibitors only. Trade cards must beproduced. Here, on_set days of the week, the films of different makers are projected before Northern buyers, who thus have the opportunity of witnessing, under the actual conditions which appertain in the electric theatre, the weeks releases without going to the trouble and expense of a
Cinema News and Property Gazette (1912) . orshave been prosecuted, as detailed elsewhere, forgivingexhibitions with inflammable films in an unlicensedbuilding, despite the fact that a notice attached to theouter doors, which open into the street, states, Strictly-private. For exhibitors only. Trade cards must beproduced. Here, on_set days of the week, the films of different makers are projected before Northern buyers, who thus have the opportunity of witnessing, under the actual conditions which appertain in the electric theatre, the weeks releases without going to the trouble and expense of a journey to the London showrooms of the manufacturers. Space forbids any lengthy reference to the operating chamber with its complete equipment for generating current. Suffice it to say, therefore, that it is an object lesson that should prove of great advantage to any who contemplate entering the trade as exhibitors. We began this article by an allusion to Londons universal provider; we cannot close it more fitly than by another 5DEL THEATRE. William Whiteleys proud boast was that at his establishment onecould obtain anything from a needle to a Dreadnought ; the NewCentury Film Service may justly claim that they can s upply any-thing from the most minute rivet to an electric power station or atheatre fully equipped, and when the extension of their premises,upon which they have now embarked, is complete they will be ableto cope with even greater demands. November, 1912. THE CINEMA. 25 THE VERY LATEST THEATRE. A ,£100,000 DEAL. ANOTHER IMPORTANT THEATRE FOR CINEMA STATEMENTS — EXCLUSIVE AND CORRECT. WHEN The Cinema published the exclusive in-formation that London was to have a^,50,000 electric theatre many connectedwith the cinematograph industry shook theirheads, and said, Its easy to make theseassertions, but hard to prove them. But within ashort space of time the truth of our statement wasproved, and all London knew that it was upon the siteof the New G
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