. Practical druggist and pharmaceutical review of reviews . Oct. 6. W. Prentiss, sec, Washington, D. C. Idaho State Medical Society at Boise,Idaho, Oct. 8 and 9. Dr. Ed. E. Maxey,sec, Boise, Idaho. New York State Medical Association atNew York City, Oct. 19 22. Dr. GuyDavenport Lombard, sec, 6 East 32d St.,New York City. Vermont State Medical Society at Bel-lows Falls, Vt., Oct. 15 and 16. Dr. Gorham, sec. Bellows Falls, Vt. How to Increase the Prescription File. BY THOMAS W. McLAIN. Take your own product, a good sizedsample, not less than four ounces, call onyour physician, tell
. Practical druggist and pharmaceutical review of reviews . Oct. 6. W. Prentiss, sec, Washington, D. C. Idaho State Medical Society at Boise,Idaho, Oct. 8 and 9. Dr. Ed. E. Maxey,sec, Boise, Idaho. New York State Medical Association atNew York City, Oct. 19 22. Dr. GuyDavenport Lombard, sec, 6 East 32d St.,New York City. Vermont State Medical Society at Bel-lows Falls, Vt., Oct. 15 and 16. Dr. Gorham, sec. Bellows Falls, Vt. How to Increase the Prescription File. BY THOMAS W. McLAIN. Take your own product, a good sizedsample, not less than four ounces, call onyour physician, tell the physician all abouthow you manufacture it, what it contains,and its superiority over other preparationsof unknown value. Leave the samplewith the physician, ask him to try it andnote result. Sample every physician intown; never take but one product at atime, because one is enough to talk aboutat one call. Repeat the sampling aboutonce a month, using different preparationsof your own manufacture, and you will besurprised how soon the physician will be-. This is a design for a decorafiim nt toilot articles. The background should be of sea green and edges of wliitr inilllng. A number of price tickets should be shown. Tlie wuidow ought to prove a great seller. is so because it is not logically done, norstudied or handled like any other businessproposition, and made to fit into the salessystem as it should. Dont advertise tosee what will happen. Study the propo-sition; decide what you can reasonablydo, how much and what kind of advertis-ing will do it, and then make the adver-tising do it. Too much advertising effortis scattered or misdirected. Many whodo no systematic advertising, fritter awayseveral hundred dollars a year in desul-tory methods — calendars, novelties andschemes of one kind or another that areadopted with no definite goal in view, andare not followed up with collateral en-deavor to effect sales The effort is neitherconcentrated nor logical.—Roller The
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Keywords: ., bookcentury1800, bookdecade1890, booksubjectpharmacy, bookyear189
