. How to collect money by mail; how to write effective collection letters--testing copy--planning a series--retail, instalment and dealer accounts--credit system--collection schemes and legal steps--how creditors cooperate to cure "slow pays" and bad accounts. 157 money getting plans adopted by 43 correspondents. nd dollars to col-lect cents and figure that their profit is the educationaleffect on bad pays. Many collection managers makesevere examples of delinquents at first, in the effort toestablish a repTartation for carrying accounts to keep their eye on the number of accoun
. How to collect money by mail; how to write effective collection letters--testing copy--planning a series--retail, instalment and dealer accounts--credit system--collection schemes and legal steps--how creditors cooperate to cure "slow pays" and bad accounts. 157 money getting plans adopted by 43 correspondents. nd dollars to col-lect cents and figure that their profit is the educationaleffect on bad pays. Many collection managers makesevere examples of delinquents at first, in the effort toestablish a repTartation for carrying accounts to keep their eye on the number of accounts col-lected rather than on the net profits of collecting. Studyof your business and others in similar lines will pointthe way to a policy in this matter which will work outto maximum profit. Tests as outlined in the succeedingchapters will uncover many of these necessary factswhich mark the profit line in collecting, Selling Collections IT is one thing to induce a man totake something he wants—it is quiteanother to induce him to give up some-thing he wants. Therein you have the vital differencebetween the sales and collection letter. Collection letters turn on one or bothof two points: the purchasers honorand willingness to recognize GoldenRule principles; his obligation to dowhat he has agreed to CHAPTER XVII Tests That Show Your StrongestLetters TIRED of guessing at results and wearying of hc^j-hazard excuses which failed to explain, the head ofa Western specialty house called his credit men on thecarpet. See here, said the chief, I want a , the works superintendent, lets me know in ad-vance what our output will be. Allen, the sales man-ager, lets me know to a penny the cost of selling put the collection department on the same a way of trying out your schemes before puttingthem over. I want figures—not guesses^—from the Collection De-partment. I want to know in dollars and cents whatreturns I am getting from my investment in
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectcommerc, bookyear1913
