Advertising and selling : principles of appeal and response . CALKS The look of eatlB-taetlon on horse andrider shows that theCaptain Is havingan easier time of Itthan the men afoot;but he would not have ARE THEY MOVING? HOW DID YOU GUESS IT? Violating the Law of the Resting Point. Suggestion of Poserather than of Activity. catching their living subjects in the process ofquick action, preserving this attitude for repro-duction with brush and chisel. But it w^as foundthat the expectation was all a false hope. No at-titude represented action so vigorously as the 116 INTEREST INCENTIVES resting p
Advertising and selling : principles of appeal and response . CALKS The look of eatlB-taetlon on horse andrider shows that theCaptain Is havingan easier time of Itthan the men afoot;but he would not have ARE THEY MOVING? HOW DID YOU GUESS IT? Violating the Law of the Resting Point. Suggestion of Poserather than of Activity. catching their living subjects in the process ofquick action, preserving this attitude for repro-duction with brush and chisel. But it w^as foundthat the expectation was all a false hope. No at-titude represented action so vigorously as the 116 INTEREST INCENTIVES resting points with whicli we were already fa-miliar. The reason for this rather surprising cir-cumstance is probably to be found, in part, in. The flight of Time bringsround our {^we date) Anniver-\are going to make3f mutual interest or garden^a r£ ^^ outdoor ^e-e^; I THESE MOVE! DO THEY NOT? Illustkating the Law of the Resting of Activity. Strong Sugges- the fact that the eye cannot perceive while it is it-self in motion. Look into a mirror at your owneye, meanwhile moving the eye about. You willfind yourself unable to observe the movements ofyour own eye. For in the moment in which the 117 PRINCIPLES OF APPEAL AND RESPONSE movement is taking place, the external stimulusdoes not have time to set up any definite imageson the constantly shifting retina. So it comesthat, just because we do not see the intermediatepositions except when the limb is deliberately heldthere fixed, we do not associate them with themovement, but always the two extremes that wedo see. Observe the mental picture called up in yourminds eye when you read the words a pantherleaping. You will see the meaning is visualizedeither by the pictur
Size: 2061px × 1213px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
