. Florists' review [microform]. Floriculture. -?f-T"-,-' It' The Horists' Review Sbptimbbb 5, Dinner Table Centerpieces Make Stead/ Customers. CENTEBPIECES. The social season is again with us and one of the it^ms of Steady business will be furDi||k4i}g centerpieces for din- ner tables. This is a lijie of work which can be made extremely profitable, for once a customer uses flowers for the table, that table never again seems complete without them. It will pay any retail florist to encourage his cus- tomers to use his centerpieces, even at some slight expense for getting them started
. Florists' review [microform]. Floriculture. -?f-T"-,-' It' The Horists' Review Sbptimbbb 5, Dinner Table Centerpieces Make Stead/ Customers. CENTEBPIECES. The social season is again with us and one of the it^ms of Steady business will be furDi||k4i}g centerpieces for din- ner tables. This is a lijie of work which can be made extremely profitable, for once a customer uses flowers for the table, that table never again seems complete without them. It will pay any retail florist to encourage his cus- tomers to use his centerpieces, even at some slight expense for getting them started; get one hostess in a social set to start the fashion and you soon will have all the members of that coterie following suit. The accompanying illustration shows a centerpiece of Mrs. Jardine roses ar- ranged by John Mangel, Chicago, for a dinner given to General Grant in the French room of the Blackstone hotel. This was an oval table with twenty- five covers. Three similar centerpieces were used, the one at the center of the table somewhat larger than .the two companion bunches toward the ends. NO CAUSE FOB ALASM. Every little while someone sends The Review a funeral notice that says "Please omit flowers," or a news- paper clipping containing an argument for economy in funerals, including the elimination of flowers. The subscriber always thinks the florists are about to be put out of business. Nothing to it at all. The increase in the wealth of the nation is making flower buyers much faster than any sporadic in- fluence can unmake them. There is one little point in this matter of funeral flowers that is in- teresting and illuminating. Note the customer whose family circle is broken for the first time; observe, after that, how much more frequently that cus- tomer sends flowers to funerals. It isn't the desire to repay; it's pression of the way the flowers touched his own heart in his sorrow. Worcester, Mass.—^Francis A. Kinni- cutt, of 50 Elm street, recentl
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Keywords: ., bookcontributorunive, bookleafnumber478, booksubjectfloriculture
