Late nineteenth century (circa 1889) lithograph poster advertising Bock Beer.
Late nineteenth century (circa 1889) lithograph poster advertising Bock Beer. The poster, by R H Eichner & Co, features a waitress with a tray of beer mugs letting out an exclamation as a billygoat upsets an African American waiter and his tray of drinks. Bock is a type of strong lager beer first brewed in the 14th century in the Hanseatic town of Einbeck, Germany, from where it probably gets its name (Einbeck / Einbock). Many Bock beer adverts feature goats because Bock is also the German name for a billygoat.
Size: 5314px × 6656px
Photo credit: © Archive Images / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: 19th, 20th, activities, activity, ad, ads, advert, advertisement, advertisements, advertising, adverts, african, alcohol, alcoholic, ale, ales, america, american, americans, beer, beermaker, beermakers, beermaking, beers, beverage, beverages, bier, biggest, billy, billygoat, billygoats, bock, booze, brand, branding, brands, brew, brewed, brewer, breweries, brewers, brewery, brewing, brews, business, businesses, caricature, caricatures, century, consumption, draft, draught, drink, drinking, drinks, eichner, einbeck, fermentation, food, german, germany, goat, goats, graphic, graphics, heritage, historic, historical, history, hops, industrial, industries, industry, keg, kegs, lager, lagers, largest, leisure, liquor, liquors, lithograph, lithographic, lithographs, lithography, maker, makers, making, nineteenth, portrayal, poster, posters, print, prints, process, processes, producer, producers, producing, production, refreshment, refreshments, rh, states, stereotype, stereotypes, strong, supplier, suppliers, supplies, supply, symbolism, symbols, twentieth, united, usa, waiter, waiters
