Entrance to Iceland shop with bargain milk sign

---

89 pence for 2 litres of milk price war, selling at much less than dairy farmers cost to produce

---

Size: 2953px × 2920px
Location: Sudbury Suffokl UK
Photo credit: © Robert Estall / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: 2015, bargain, iceland, loss-leader, milk, money, price, supermarket, uneconomic, war