Hardware merchandising September-December 1919 . tendency, so far as he was able tojudge, to promote the sale of gas orwood stoves at the expense of the coalstoves. In all lines, there was a naturalincrease in sales. Three Classes of Buyers According to the Sales Manager, thefarmer is still a little unappreciative ofhigh prices and the higher cost of pro-duction, so far as stoves are were, he said, three distinctclasses of buyers amongst the , there was the well-to-do farmer,who would have the best of everything,be it an automobile or a stove. Second,there was the
Hardware merchandising September-December 1919 . tendency, so far as he was able tojudge, to promote the sale of gas orwood stoves at the expense of the coalstoves. In all lines, there was a naturalincrease in sales. Three Classes of Buyers According to the Sales Manager, thefarmer is still a little unappreciative ofhigh prices and the higher cost of pro-duction, so far as stoves are were, he said, three distinctclasses of buyers amongst the , there was the well-to-do farmer,who would have the best of everything,be it an automobile or a stove. Second,there was the medium class which madea happy compromise with his pocket-book and his comfort; and third, therewas the labor class amongst the farmerswhich did not seem able to buy thebest stoves shown on the market, norhad the inclination to do so. For the present, business is good, saysMr. Jones. The weather is somewhatunfavorable to the trade, but with colderweather within a month or so, he be-lieved that it would re-act to the advan-tage of the Everyone just now is interested in the problem, of keeping warm through th ? winter and splendid sales of stoves arebeing made. Keep your stock out where the people can see it and keep it looking nice. Shovi- cards will help empha-size various points that will be of interest to prospective buyers. 66 HARDWARE AND METAL November 15, 1919 Judge Cuts Profit to 30 Per Cent, and Frowns on Monopoly AN interesting decision was givenat Sorel, Quebec, by Mr. JusticeBruneau, in a case involving al-leged excessive charges for electrical in-stallation. In his judgment renderedin the Superior Court he severely criti-cized a commercial coalition which hesaid had evidently been formed by cer-tain tradesmen for the purpose of rais-ing prices unreasonably, and in a man-ner opposed to the public good. In theinstance decided one hundred per cent,profit was admittedly charged alike forgoods supplied and work executed. Thecourt cut down the profit to thirty
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