. Cranberries; : the national cranberry magazine. Cranberries. The DeGutis' corporation is in- I Dived in other food product devel- I pment, but 99% of their business I with cranberries. "We consider ourselves special- its in cranberries," said Aljr. "The liming on any new product has to >e perfect. I guess it's partly istinct, a feeling more than any- hing else—you play it from ; ! Cranberry Cola Corporation de- elops new products which they narket themselves and they also ,reate products for other com- panies which those companies mar- ket. The advertising for th
. Cranberries; : the national cranberry magazine. Cranberries. The DeGutis' corporation is in- I Dived in other food product devel- I pment, but 99% of their business I with cranberries. "We consider ourselves special- its in cranberries," said Aljr. "The liming on any new product has to >e perfect. I guess it's partly istinct, a feeling more than any- hing else—you play it from ; ! Cranberry Cola Corporation de- elops new products which they narket themselves and they also ,reate products for other com- panies which those companies mar- ket. The advertising for the latter is nter-corporate. Advertising is ;omething the DeGutis feel is critical and, for a young company, hey have jumped into the field without reserve. The DeGutis pro- duce their own television ads, from the script writing through the final photography. Their taped ads ap- pear on Channels 6, 9, 2 and 27 in the Massachusetts locale. They also t advertise on radio, in the news- ' papers, and they make use of aerial advertising, of course, hiring air- , planes to pull banners. All of this has had results. Sales have doubled in one year and four new bottling franchises have been opened within the last eight months. The public seems to wel- come this new soft drink, particu- larly young people. It was the DeGutis' intention to gear their product toward this age group (14-24 years old). They compose a lOPDOODODBOOOPOl Cranberry Growers Realty Dealing EXCLUSIVELY in Massachusetts cranberry acreage and upland. Listings of buyers and sellers welcomed. Tel. 888-1288 CRANBERRY ACREAGE AVAILABLE IN THE TOWNS OF MIDDLEBORO, ROCHESTER, WAREHAM & CARVER DOUGLAS R. BEATON E. Sandwich, Mass. 02537 Mass. Real Estate Brokers License #73365 large segment of the consumer population and previously there were no cranberry products that really appealed directly to that particular segment of the market. The DeGutis look forward to rapid expansion, which will inevit- ably be good for the cra
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