Billboard (Jul-Dec 1898) . nt spaces andempty lots are a vast improvement over theramshackle affairs which enclosed these sameplaces before, and they are now kept by thebill posters in a condition which is pleasingto the eye and ornamental to the street. Thebill posters themselves would be the first todesire and to do anything which would makethe display more attractive and beautiful,and they are working constantly to that there is any fault to be found at allwith the business of bill posting, it may bein the extension of the display in some placesbeyond the-normal limit. When a secondr
Billboard (Jul-Dec 1898) . nt spaces andempty lots are a vast improvement over theramshackle affairs which enclosed these sameplaces before, and they are now kept by thebill posters in a condition which is pleasingto the eye and ornamental to the street. Thebill posters themselves would be the first todesire and to do anything which would makethe display more attractive and beautiful,and they are working constantly to that there is any fault to be found at allwith the business of bill posting, it may bein the extension of the display in some placesbeyond the-normal limit. When a secondrow of boards is built over the natural fencerunning along the street it looks top-heavyand is unsightly. The value of the adver-tising is consequently diminished and thestreet correspondingly disfigured. Such de-sirable places as the Brooklyn Bridge are indanger of becoming less valuable from theoverloading of advertising. Each, poster,taken individually, is an excellent advertise-ment, but any increase of the present num-. THINKING IT OVER. Engraved for The Billboard by The Illinois Engraving Co., Chicago. IF YOU Want your distributing matter to brineresults in ROCHESTER, N. Y., bring it to J. E. STROYER, Member t. A. of O. 114 WttD STREET. #»~Rcferences furnished. ber will render the advertising confusingand make the display a disagreeable featureof the outlook. It is the mistake of over-extension of the business which bill postersmust avoid if they would continue In favorwith the advertiser and public alike. Thedesire for doing business is very strong inthe average man, and it is a virtue to beproud of so long as it does not work to thedisadvantage of others, and if the newmovement should result in shaping the busi-ness so as to conform more nearly to publictaste and requirements the advantages to billposters, advertisers and the public alike willbe considerable. Bill Nyes Ad. The late Bill Nye once advertised a cowfor sale as follows: Owing to Ul-healthI will sell at my re
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Keywords: ., bookcentury1800, bookdecade1890, booksubjectmotionpictures, booky
