Canadian foundryman (1917) . Providence New York Buffalo. WINNING THE BUYERS FAVOR ^ I A H E best possible buyer is not made an actual buyer at a single step It is-?? is one thing to win the buyers favor for an article and another to makeadjustments incident to closing the sale. Winning the buyers favor is thework of trade paper advertising. Under ordinary conditions it should not beexpected to do more. Mention this paper when writing advertisers. It will, identify the proposition about which you require information. CA n A D r a x For N n r v m a n 33

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