The chemist and druggist [electronic resource] . e and consumerpublic relations bring thetotal spend behind the brandto over £ Consumer advertisingon this scale has not been putbehind the brand for manyyears and our aim is not onlyto remind existing users ofthe benefits of Hills but alsoto attract new consumer trialand brand loyalty, saysWindsors Ruth Higham. Cupals Meltus range iscurrently showing 16 per centvolume growth compared tolast year, says marketingmanager Nick Duffy. Alicence variation, removing the drowsiness warning onMeltus Dry Cough, hasresulted in extra sales. National co
The chemist and druggist [electronic resource] . e and consumerpublic relations bring thetotal spend behind the brandto over £ Consumer advertisingon this scale has not been putbehind the brand for manyyears and our aim is not onlyto remind existing users ofthe benefits of Hills but alsoto attract new consumer trialand brand loyalty, saysWindsors Ruth Higham. Cupals Meltus range iscurrently showing 16 per centvolume growth compared tolast year, says marketingmanager Nick Duffy. Alicence variation, removing the drowsiness warning onMeltus Dry Cough, hasresulted in extra sales. National consumer Pressadvertising begins in Octoberrunning through to Marchand Baby Meltus will beadvertised in the baby offers, tradepromotions and competitionsare available. Cupals Bronalin, thesugar and colour free range,will have the drowsinesswarning removed from thedry cough variant fromDecember 1. Charitable This year, LRCs Buttercupsyrup is teaming up with theRoyal Society for NatureConservation to raise £10,000to protect Britains. A SUPPLEMENT TO CHEMIST & DRUGGIST 2 NOVEMBER 1991 threatened meadows. An on-pack promotioninvites consumers to send fora poster of wild flowers. Foreach poster LRC will donate50p to the campaign. The Buttercup brandcontinues to perform welldespite poorer distributionand merchandising than itsweaker competitors, saysLRCs Alan Main. In thepharmacy sector, sales ofGSL cough medicines havenot performed as well as inprevious years, he says,attributing this tocompetition from grocers andpoor access and visibility ofGSL products in store. This Winter, the Buttercuprange will be supported witha campaign in the womensPress. LRC are also offering afree stock bonus and foodhamper to retailers who placepoint of sale material andgive extra shelf facings. Covonia from Thornton &Ross is sporting a new stylelabel this Winter. To promotethis, new POS material isavailable and the company isrunning a window display
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Keywords: ., bookcentury1800, bookdecade185, booksubjectpharmacy, bookyear1859
