. Cranberries; : the national cranberry magazine. Cranberries. with this contemporary theme," McNamara added. "We quickly realized that Ocean Spray's primary consumers (women, ages 2549) are in need of support for their organized sports. "Women's sports is one area where we can make an impact," he said. "Our involvement will hopefully go a long way toward improving the opportunities offered to all women in ; Spray's second national promotion with the Women's Sports Foundation. Last year's program involved a coupon redemption drive which raised more than $75
. Cranberries; : the national cranberry magazine. Cranberries. with this contemporary theme," McNamara added. "We quickly realized that Ocean Spray's primary consumers (women, ages 2549) are in need of support for their organized sports. "Women's sports is one area where we can make an impact," he said. "Our involvement will hopefully go a long way toward improving the opportunities offered to all women in ; Spray's second national promotion with the Women's Sports Foundation. Last year's program involved a coupon redemption drive which raised more than $75,000 for the Foundation's Travel and Training Fund. Ocean Spray donated five cents to the fund for every product coupon redeemed. The company supported last year's program with an Olympic sweepstakes, free standing newspaper inserts and retail displays. Richard J. DiBlasio of the Nielsen Clearing House, which tabulated the redemptions, cited the promotion as the most successful program his company was involved with in 1983. Kevin McNamara, assistant business unit manager of Ocean Spray, said that the Greatest Women Athlete promotion will probably be even more successful than last year's program. "It's the largest promotion of its kind in the company's history," he said. "Two years ago, our initial decision to sponsor the Women's Sports Founda- tion came from the 'Good For You America' theme of our advertising campaign, which supports health, fitness and good nutrition, while positioning our juices and juice drinks. â¢X- * * * * LEONARD & SONS ,.c TEL. 763-2712 890 MIDDLE ROAD ACUSHNET, MASS. 02743 Detrashers Flumes Conveyors (steel or aluminum) | Shearing * Shop Welding Bending STEEL DISTRIBUTORS ⢠PLATES ⢠ANGLES ⢠FLAT ⢠CHANNEL IRON ⢠I BEAM ⢠REINFORCEMENT ROD ⢠WIRE MESH *^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^^ ^^
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Keywords: ., bookcentury1900, bookcontributorumassamherstlibraries, bookspons
