. Florists' review [microform]. Floriculture. 26 The Florists^ Review JANUABT 6. 1921. Publigbed every Thursday by The Flokists' Puulishino Co., 600 560 Oaxton Building, 608 South Dearborn St., CblcaRO. Tel., Wabash 8195. ReKlstered cablo address, Florylew, Chicago. Entered as second class matter tlie post-ortlce at Chl- caKo, III., under the Act of March 3,1879. Subscription price, $ a year. To Canada, $; to Europe, $ AdTcrttslni; mtos quoted on request. Only strictly trade ad- Tertlslng accepted. '-•-'-^- Results bring advertising. The Eeview brings results. A PESS
. Florists' review [microform]. Floriculture. 26 The Florists^ Review JANUABT 6. 1921. Publigbed every Thursday by The Flokists' Puulishino Co., 600 560 Oaxton Building, 608 South Dearborn St., CblcaRO. Tel., Wabash 8195. ReKlstered cablo address, Florylew, Chicago. Entered as second class matter tlie post-ortlce at Chl- caKo, III., under the Act of March 3,1879. Subscription price, $ a year. To Canada, $; to Europe, $ AdTcrttslni; mtos quoted on request. Only strictly trade ad- Tertlslng accepted. '-•-'-^- Results bring advertising. The Eeview brings results. A PESSIMIST is a florist who complains of dark weather and doesn't clean his greenhouse roofs. A GOOD head is worth as much as ever, but a pair of hands can no longer demand an exorbitant wage. Opportunity brings responsibility. The former comes to him who is most willing to slioulder the latter. The cost of securing a new customer is so great, in most businesses, that most of us can afford some expense in keeping old ones satisfied. The Harvard University committee on economic research says revival of gen- eral business will begin early in the spring—March or April. The committee on statistics of the United States Cham- ber of Commerce looks for an end of the period of general depression in thirty days. No system ever can be devised which would "keep every fool and his money in the same suit of clothes," according to a contemporary, but in the florists' . business there is no greater folly than neglect of office detail. During the last three years there have been practically no failures in this trade, but there will be many, now that profit margins are narrower, if the trade does not watcli credits, follow up collections and apply the proceeds first of all to the payment of bills. A LEADING Chicago banker who has dealings with a number of florists told one of them New Year's day it is his opinion this trade has been particularly fortunate. In explanation, he said flori
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
