Pushing your business : a textbook of advertising; giving practical advice on advertising for banks, trust companies, safe deposit companies, investment brokers, real estate dealers, insurance agents and all interested in promoting their business by judicious advertising . y beyondthe rest. ^ Make a new paragraph. Put in Italic; also change according to the mark in the margin, as from Italic to Roman or from Roman to Italic. = Put in small capitals. ^S Put in capitals. Restore or retain words being crossed out, stet being usually written in the margin, meaning Let it stand. wf. Wrong font, use
Pushing your business : a textbook of advertising; giving practical advice on advertising for banks, trust companies, safe deposit companies, investment brokers, real estate dealers, insurance agents and all interested in promoting their business by judicious advertising . y beyondthe rest. ^ Make a new paragraph. Put in Italic; also change according to the mark in the margin, as from Italic to Roman or from Roman to Italic. = Put in small capitals. ^S Put in capitals. Restore or retain words being crossed out, stet being usually written in the margin, meaning Let it stand. wf. Wrong font, used when a character is of wrong size or style. tr. Transpose. Lower case; that is, put in small or common letters a word thathas been printed in capitals or small capitals. Put in small capitals, Query; is this right?outsc Words are omitted, or are wanting, see copy. These are a few technical points that it would be well for youto master if you are planning to conduct your own advertising, andthe knowledge will not come amiss if you delegate the actual de-tails of preparation to somebody else. You are the one that hasto pay the bills and cannot know,too much about what you are pay-ing for in promoting your business. l^tWuJe] T3£(t//K 775 S^Ve/\^oW. h
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadvertising, bookyear
