Marketing (September-December 1908 & January-December 1909) . from themethods that sell Uneeda Biscuits or Red Rose Tea. The sub-scription book publishers have found that out; some day thepublishers of fiction will; and—but this is far-thought—so,too, will the publishers of many books of vast value that themass of the reading public barely hears of nowadays. There are new ways to sell books apart from general ad-vertising. The picture-postcard people learned them and prof-ited hugely by them. Perhaps you publishers will listen, (inanother aeon or two), to the reason those ways possess. The way
Marketing (September-December 1908 & January-December 1909) . from themethods that sell Uneeda Biscuits or Red Rose Tea. The sub-scription book publishers have found that out; some day thepublishers of fiction will; and—but this is far-thought—so,too, will the publishers of many books of vast value that themass of the reading public barely hears of nowadays. There are new ways to sell books apart from general ad-vertising. The picture-postcard people learned them and prof-ited hugely by them. Perhaps you publishers will listen, (inanother aeon or two), to the reason those ways possess. The way to live is to live the way you like. But few of uslive that way, because if we did, we wouldnt like it. Jan., 1909 Economic Advertising 35 Current Advertising A Neat Christmas Card E show herewith a Christmas card sent by theNational Drug and Chemical Company, ofMontreal, to the drug trade. It was speciallydesigned to show the size of the company andits distributing facilities in a pleasing anddignified way. Both envelope and enclosure cover were of w. heavy light brown stock,printed in two colors. The trade-mark was embossed and Massey-Harris House Magazine We have received from the Massey-Harris Company a copyof their house magazine, the Massey-Harris Illustrated. Itcomprises thirty-two pages and a cover. Twelve pages are givenover to display advertising of the lines manufactured by thisfirm. The remaining twenty pages are devoted to verse, fiction,and illustrations and reading matter relative to the progress ofthe Massey-Harris business in all parts of the world. The newMassey-Harris catalogue has a strong lithographed cover front represents the buffalo as the past monarch of theplains, and the back, Massey-Harris binders as the presentmonarchs of the plains. 36 Economic Advertising Jan., 1909 How Many and Where The Mail and Empire, Toronto, publishes on another page thesworn detailed statement of net circulation for the year noticeable feature of th
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