. Florists' review [microform]. Floriculture. H. N. Lowe's Display^ Calculated to Boost Baskets and Pottery. go together; the palm in the rear is intended as a gift to someone, but it really would not do to present it without the tasteful tub. Variety Helps To Sell. Mr. Lowe believes in showing a wide variety of styles, on the proposition that at least one of the pieces will take the fancy of the customer. In the center is shown a good-sized pond with a foun- tain, about which are arranged the items for sale. The other illustration, showing the in- terior of the Nicollet avenue store of the Wh
. Florists' review [microform]. Floriculture. H. N. Lowe's Display^ Calculated to Boost Baskets and Pottery. go together; the palm in the rear is intended as a gift to someone, but it really would not do to present it without the tasteful tub. Variety Helps To Sell. Mr. Lowe believes in showing a wide variety of styles, on the proposition that at least one of the pieces will take the fancy of the customer. In the center is shown a good-sized pond with a foun- tain, about which are arranged the items for sale. The other illustration, showing the in- terior of the Nicollet avenue store of the Whitted Floral Co., at Minneapolis, gives an idea of how the company aims to sell bowls and urns as well as plants. No two containers are alike, and the display requires the entire length of the store on one side. A profit of $2 on a plant is business, but an additional profit of $2 on an ac- cessory to go with the plant, is better business. TOO FAST That rapid-fire florist and Eotarian, William C. Gloeckner, of Albany, N. Y., has sent his customers a card which reads: Your order for flowers for Chicago, placed at 2:48 p. m. In Albany, was delivered in Chicago at 2:36 p. m. the same day. How did we do it to beat the time? Figuring difterence of eastern and central time, and good service from the Western Union and our correspondents, In response to our telegraphed in- structions. Are You Satisfied? Send us your order for any city in the United States or Canada. Many retailers who are friends of the F. T. D. idea feel that it is inadvisable to educate the public to expect too much. It is not practicable to "beat the time" on every order, and the flo- rist who teaches his customers to ex- pect everything else to be laid aside for one small order is only laying up trouble for himself. Instead, educate the pub- lic to the idea that rush service is not the best service; teach the buyers to give time for careful work. t 1 t { It V ' ' ^ I. PLANTING THE STOCK. Look over the vio
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
