. Florists' review [microform]. Floriculture. 10 The Florists* Review AV6USX 7, 1913. in vain. He then resumes his old posi- tion and again patiently awaits an- other bite. It has been stated by sev- eral spectators that this is a true rep- resentation o£ their luck during their summer ; Whatever the appeal to human ex- perience that this particular fisherman toy exerts, which makes it doubly at- tractive, other mechanical toys add greatly to a window decoration. Whir- ring motorboats and automobiles, even though they never reach a destination, catch the eye, for the eye of the or
. Florists' review [microform]. Floriculture. 10 The Florists* Review AV6USX 7, 1913. in vain. He then resumes his old posi- tion and again patiently awaits an- other bite. It has been stated by sev- eral spectators that this is a true rep- resentation o£ their luck during their summer ; Whatever the appeal to human ex- perience that this particular fisherman toy exerts, which makes it doubly at- tractive, other mechanical toys add greatly to a window decoration. Whir- ring motorboats and automobiles, even though they never reach a destination, catch the eye, for the eye of the ordi- nary individual is as sensitive to a moving object as the eye of a bull to a bit of red, although the effect may not be the same. Puzzles Are Good Advertising. There is a ruling principle which should be carried in mind and may as well be mentioned here. This is to the effect that a puzzle is about the greatest keeper of attention. If somewhere in the window there is a bit of action that cannot be accounted for by any mechanical contrivance within the scope of the spectator's fancy, the puz- zle will be an eternal lodestar to him. If he can not find out how it works today he will come back tomorrow, and again and again. He will tell a friend that over in the window of So-and-So, the florists, there is a contrivance that has got him guessing, and the friend also will try to solve the puzzle. This is real advertising. In the window of a Chicago business house there is a toy steamer that steers its way amid rocks and hidden dangers and never falters and never meets dis- aster. One's first guess is a wire under the water and search is made immedi- ately for it. The water is clear and smooth as glass, but no means of con- trol is revealed to the eyes of the searcher. So he comes again, always hunting for a solution. Such a device is difficult, but many simpler puzzles may be devised. A whirling spray in- side a globe of glass and hidden by the water flowing down the sides of th
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
