The Kodak Salesman . point of view andfrom vours. The customers who con>ult it will get better photo-graphic results and better picturesmean greater enthusiasm—moresales. Incidentally the salesma:.himself, may study it with profit. Not long ago a University pro-fessor of English read How toMake Good Pictures and was soimpressed with its simple style thathe inquired the name of the author. An advertising man. eh? musedtheprofessor after he had been en-lightened: Its a great pity that hewent ill that line of work—hewould have made a most excellentteacher. Every succeeding edition ofHow to IMa
The Kodak Salesman . point of view andfrom vours. The customers who con>ult it will get better photo-graphic results and better picturesmean greater enthusiasm—moresales. Incidentally the salesma:.himself, may study it with profit. Not long ago a University pro-fessor of English read How toMake Good Pictures and was soimpressed with its simple style thathe inquired the name of the author. An advertising man. eh? musedtheprofessor after he had been en-lightened: Its a great pity that hewent ill that line of work—hewould have made a most excellentteacher. Every succeeding edition ofHow to IMake Gccd Pictures brought up-to-date and newchap::ers have been added fromtime to time so that in the wordsof the old circus poster, the book isbigger and better than ever be-fore. It has never been pricedwith the idea of profit. The bookused to sell for a quarter de-spite the tremendous increase inpaper and printing cosis the retailprice has only been advaiiced tofiftv cents. 9 Sr/ie KODAK SALESMAN. Windows That Sell The selling value of any windowdisplay depends first on its capacityto attract attention and then uponits ability to convey a story to theminds of the persons whose interesthas been secured. Each of the two windows illus-trated this month tells a story andthe reason they are so good is be-cause their stories are convincinglvtold. This one above illustrates anotherpoint in striking fashion. It would 10 be pretty hard to find a closer tie-upbetween general advertising andwindow display. The passerby onseeing this window says to himselfWhy 1 read about that Kodak inan advertisement just the other dayand this seeming coincidence in-creases his interest, thereby addingto the drawing power of the displa}.The advertisement and the windowwork together. Everyone who takes one look atthe window on page 11 will at STfie KODAK SALESMAN
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