. The American florist : a weekly journal for the trade. Floriculture; Florists. 226 The American Florist. Feb. 17, dope and at last they began to "sit up and take ; Now it is very seldom that our story does not get into print. I work under the editors' direction, give them just what they ask for, and try to give it the slant that their particular paper requires. I found very early in the game that good photos to illustrate the stories with, were an absolute necessity, if I was to succeed in this line of work; again, the same line of ideas or photos must not be used in rival n
. The American florist : a weekly journal for the trade. Floriculture; Florists. 226 The American Florist. Feb. 17, dope and at last they began to "sit up and take ; Now it is very seldom that our story does not get into print. I work under the editors' direction, give them just what they ask for, and try to give it the slant that their particular paper requires. I found very early in the game that good photos to illustrate the stories with, were an absolute necessity, if I was to succeed in this line of work; again, the same line of ideas or photos must not be used in rival newspapers. Right here was where I soon learned one lesson; that I must never, abso- lutely never, mention one paper, or what I was doing for it, to the other. The result is now that I am greeted as a friend in all the various offices. But woe betide me, if 1 should in- advertently mix my subject matter, and repeat the words or ideas used in the other fellow's copy. THE EVOLUTION OF THE WORK. The first year I went a little slow, feeling out my way. The second Eas- ter, Mr. Knoble told me to "go the limit," which meant to get all the articles into the papers I could get them to take. I went to the editors and told them I would give them "feature ; Mr. Knoble said, "play up corsages," and I did—I got both Sun- day papers to play up full pages of girls and corsages. We got girls and the latest gowns—and corsages. I had six or eight of our leading florists make up their most artistic corsage creations and send them to the photo- graphic rooms of the papers, where the official photographer posed them un- der the direction of the Sunday edi- tors. Well! It's a matter of history yet what it did for that Easter. Eas- ter in Cleveland had always been a good plant day, a church day. a flower day in the home—but that Easter! Corsages took the lead, corsages ran way ahead! I counted 07 corsages in three blocks on Euclid avenue, Easter afternoon, and
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
