Arrow collars. Cluett shirts - Advertisement design by JC Leyendecker - (1895 - 1917) - 1910s fashion.

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Joseph Christian Leyendecker (March 23, 1874 – July 25, 1951) was a German-American illustrator, considered one of the preeminent American illustrators of the early 20th century. He is best known for his poster, book and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post. Between 1896 and 1950, he painted more than 400 magazine covers. During the Golden Age of American Illustration, for The Saturday Evening Post alone, he produced 322 covers, and many advertisement illustrations for its interior pages. No other artist, until the arrival of Norman Rockwell two decades later, was so solidly identified with one publication. He "virtually invented the whole idea of modern magazine design."

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Size: 4778px × 2858px
Location: USA
Photo credit: © Bill Waterson / Alamy / Afripics
License: Licensed
Model Released: No

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