. Handbook of church advertising. e merchants of Bing-hamton. New York, gave their advertising space to thechurches on one Saturday, and the next day the attend-ance in the churches of that city was increased thirtyper cent. One business man, known in all America,was on the verge of self-destruction when a strongchurch advertisement drew him into a service wherethe message brought courage and peace and savedhim for a great career.^ Capturing the community.—^When the church atBenton Harbor, Michigan, of which the Rev. C. JeffersonMcCombe was pastor, was burned in January, 1919,the members immed
. Handbook of church advertising. e merchants of Bing-hamton. New York, gave their advertising space to thechurches on one Saturday, and the next day the attend-ance in the churches of that city was increased thirtyper cent. One business man, known in all America,was on the verge of self-destruction when a strongchurch advertisement drew him into a service wherethe message brought courage and peace and savedhim for a great career.^ Capturing the community.—^When the church atBenton Harbor, Michigan, of which the Rev. C. JeffersonMcCombe was pastor, was burned in January, 1919,the members immediately laid plans for the buildingof a Peace Temple. An extensive and comprehensivepublicity campaign was undertaken, including thehiring of a special reporter for the press. Editorials Dr. Christian P. Reisner. NEW CHURCH -MOVIE Wcc^-Wewill DecenhfeF Churchf G)niinittee acceptsr publicity recojniqeii£l4lto nahe public theresolution 3^ttin^ aside, week of January IZ* ,\for Ine purpose of vaasm^J%* BuiLlin^yFiuui.
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