Fairchild's rapid letterer and show-card maker, commercial alphabet construction with brush or pen . p across thebottom of the window mustalso be lettered and borderedwhere indicated. You can al-low three inches to project oneach side, so that you canpaste it down on the back ofboth columns. The higher youmake the bottom strip, thefewer goods you need display. Clearing sales, in ourestimation, are much more ef-fective if conducted in thismanner instead of filling thewindow with all kinds ofgoods. The articles must beconsiderably reduced fromoriginal sales prices. Thisbrings people into the sto
Fairchild's rapid letterer and show-card maker, commercial alphabet construction with brush or pen . p across thebottom of the window mustalso be lettered and borderedwhere indicated. You can al-low three inches to project oneach side, so that you canpaste it down on the back ofboth columns. The higher youmake the bottom strip, thefewer goods you need display. Clearing sales, in ourestimation, are much more ef-fective if conducted in thismanner instead of filling thewindow with all kinds ofgoods. The articles must beconsiderably reduced fromoriginal sales prices. Thisbrings people into the storeand effects other sales. Another Window Device. THE arrangement for the other window, as shown in thesecond illustration, is made as follows: The paper for thepanel is translucent. This also prevents the store from beingtoo dark during the day, and in addition shows up the letter-ing at night to good advantage. Take common white sheets of store paper, such as drug-gists generally use to wrap up small bottles. Place the sheetsall on top of each other. Get a common wide, flat bristle ^ © iC S #. brush, and after mixing some white Demar varnish very thinwith turpentine, paint over the top sheet and place it on arod to dry. Handle each sheet separately in this balance of the paper used for the columns and the bottomcan be left white. The banner and the 90-cent panel are alsotranslucent, made of two separate pieces glued together. Allthe lettering can be black, shaded in green or red. Makingall the lettering medium green, shaded black, is also veryeffective. In both of these window closing-sale devices, it is not necessary to use lace or trans-lucent paper, as the top stripcan be pasted on about eighteeninches from the upper part ofthe window, in this manneradmitting enough daylight. Theeffect, however, is not so grati-fying to the eye of the ob-server. A striking color com-bination is light yellow paper,with the lettering all in black,with the exception of the firstle
Size: 1465px × 1706px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1910, booksubjectlettering, bookyear19
