. The Saturday evening post. MIXTURE ERES the whole story—as simple as 1-2-3! A package ofExcelo > a glass of water, a perfect cake! The home kind. Youre thinking perhaps of your favorite recipe, of thegood things that have to go into a real, wholesome, appe-tizing cake—finely milled flour, granulated sugar, eggs,baking powder, butter, flavoring extracts and milk, in justthe correct proportions. Well, Excelo is a scientific mixture of the necessary ingre-dients—each of the finest quality. Excelo cakes neverfail—anybody can make one. The flavors are—Vanilla, Lemon, Chocolateand Devils Food.
. The Saturday evening post. MIXTURE ERES the whole story—as simple as 1-2-3! A package ofExcelo > a glass of water, a perfect cake! The home kind. Youre thinking perhaps of your favorite recipe, of thegood things that have to go into a real, wholesome, appe-tizing cake—finely milled flour, granulated sugar, eggs,baking powder, butter, flavoring extracts and milk, in justthe correct proportions. Well, Excelo is a scientific mixture of the necessary ingre-dients—each of the finest quality. Excelo cakes neverfail—anybody can make one. The flavors are—Vanilla, Lemon, Chocolateand Devils Food. You will want to try allfour. They are perfectly delicious. E. C. Gatlin Company, Kansas City, Missouri Good grocers everywhere are supplying the demand for Excelo. Excelo is the original moderncake mixture. The first whitecake, the first chocolate cake,the first cake of flavors—allwere original EXCELO flavors. 100 THE SATURDAY EVENING POST Nouember 20, In this office Frank W. Woolworthput in the final years of work on hisgreatest achievement—his chainof stores that numbered I0j8 at thetime of his death, in 1919.
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